Part of the London Borough of Camden, Hampstead is one of the most affluent areas of London and a home to many artists, intellectuals, and millionaires. In the past, the relative wealth in the area allowed to local small business stay alive during the recession and today amongst the top brands, you can find stores, restaurants, and bookshops that have passed through generations up until today. Northeast of Hampstead is the London’s largest ancient parkland – Hampstead Heath. It comprises of 790 acres of gardens, woods, and meadows, so big that you could explore them for weeks. There are three public swimming ponds which you can enjoy on a hot afternoon. You can even grab your picnic basket, visit the Parliament Hill and enjoy the breathtaking view of the London skyline.